Today

"Today" is a pioneering American morning television show that has become a staple of NBC's programming. Premiering on January 14, 1952, it holds the distinguished title of being the first-ever daily morning show in the genre, not just in America, but globally. Over the years, it has enjoyed an impressive run as the fifth-longest running television series in American history. Initially, the show aired on weekdays for two hours, but its popularity prompted an expansion to encompass Sundays in 1987 and Saturdays in 1992. The weekday broadcast further evolved, extending to three hours in 2000 and ultimately reaching four hours by 2007, allowing for more diverse content and extended interviews with guests, celebrities, and newsmakers that resonate with viewers.

For decades, "Today" consistently thrived in the ratings, dominating the morning television landscape with little competition until the late 1980s when it faced challenges from ABC's "Good Morning America." Despite this intensified rivalry, "Today" regained its prominence in the Nielsen ratings starting the week of December 11, 1995, reclaiming its top position and maintaining that lead for an astounding 852 consecutive weeks. This remarkable success story reflects the program's ability to adapt and innovate, staying relevant to audiences with its engaging blend of news, lifestyle segments, and interviews, while also fostering a strong connection with its viewers through its personable hosts.

In recognition of its cultural impact and relevance in television history, "Today" was ranked #17 on TV Guide's prestigious list of the 50 Greatest Television Shows of All Time in 2002. This honor underscores the show's significance in shaping morning television and bridging the gap between news and entertainment. Today’s format has influenced countless other morning shows that followed, setting standards for how to engage with audiences at the start of their day, ensuring that it remains a beloved institution in American media.

Crew of Today