
Scare Campaign is a horror film that blends traditional scare tactics with the format of a hidden camera prank show, creating a meta-narrative within the horror genre. Typical elements include suspenseful build-ups, unexpected frights, and the psychological tension of pranking unsuspecting victims, all common in horror thrillers. What sets Scare Campaign apart is its focus on a prank TV show that escalates when facing competition from a grittier web series, leading to a darker and more intense storyline. This self-referential approach highlights the consequences of pushing boundaries in horror entertainment, making it stand out by combining horror with social commentary on media and audience desensitization.