Picking up where season five ended, with Archie and Betty decide to give their romantic relationship another shot, just as a bomb planted by Hiram Lodge under Archie's bed was about to go off. Strangely, that bomb seemingly doesn't explode, and when Archie and Betty wake up the next morning, they're living in the town of Rivervale, their lives in Riverdale but a distant dream. It's hard to believe, but things in Rivervale are much darker and creepier than in Riverdale.

Picking up where season 6 ended, season 7 finds Jughead Jones trapped in the 1950s. He has no idea how he got there, nor how to get back to the present. His friends are no help, as they are living seemingly authentic lives, similar to their classic Archie Comics counterparts, unaware that they’ve ever been anywhere but the 1950's. Will Jughead and the gang be able to return to the present? Or will our characters be trapped in the 1950’s forever? And, if so…is that such a bad thing?