Traces the long and ferocious rivalry between Coke and Pepsi, centered on the "New Coke" debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry--stodgy, predictable, but indisputably top dog--while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola's executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
Tom Brokaw is an American television journalist and author. He was the anchor and managing editor of NBC Nightly News...
See Tom Brokaw's other roles →Ted Koppel was born on February 8, 1940 and is currently 84 years old.
See Ted Koppel's other roles →