
"Bitch and Rich" centers on Kim Hye-in, who transfers to the elite Cheongdam International High School after witnessing a murder. At her new school, she crosses paths with Baek Je-na, a notorious bully entangled in the mystery surrounding the crime. The story unfolds as Hye-in navigates the treacherous social environment while seeking justice and uncovering dark secrets tied to Je-na and the school.
The series explores themes of power dynamics, social hierarchy, and the corruption lurking beneath the glittering surface of elite society. It delves into the psychological impact of trauma and the struggle for truth in an environment where appearances are carefully curated to mask sinister realities. By portraying the clash between Hye-in's moral pursuit and Je-na's ruthless dominance, "Bitch and Rich" examines the complexities of identity, resilience, and the cost of ambition.
Receiving praise for its bold storytelling and strong performances, "Bitch and Rich" has made a significant impact on pop culture by shedding light on social issues within privileged circles. Its gripping narrative and layered characters have resonated with audiences, sparking conversations about bullying, justice, and the societal pressures faced by young people in competitive environments. The show continues to be celebrated for its unapologetic approach to difficult topics and has cemented its place as a compelling drama in contemporary television.